Eagle Federal Credit Union wanted to make a bold statement about their new checking account. I created a logo that was on brand to use in all the marketing materials.
The goal was to create branding centered around the United States, Freedom, and Independence Day. The logo consists of a multicolored star with a streak separating the words Freedom and Checking with Freedom being the dominant word.
Print materials included posters of varying sizes, banners of varying sizes, and small takeaway flyers the size of inserts.
Digital materials included web banners, email signatures, social media posts and videos to announce the new checking account in a fun and informative way.