The goal of this campaign was to give members ideas of what they could achieve by applying for and receiving a personal loan. We went with paying for school, updating a kitchen, paying for a wedding, going on vacation, or buying a pool. The idea was to give suggestions that people would actually use. Also by providing several different ideas, the hope was to attract different types of applicants.
With each of the suggestions listed above, the colors of corresponding materials changed.
Print materials included posters and banners.
Digital materials included a blog post, an email, web banners, social media posts and videos using stock footage.